Who These Choices Apply To

These rights are provided to residents of U.S. states that have enacted consumer privacy laws — including California, Virginia, Colorado, Connecticut, Utah, and a growing number of others. We extend the core choices below to all of our customers where we reasonably can. The specific rights available to you depend on the law in your state.

What Personal Information We Collect

We collect the following categories of personal information:

• Information you provide. Your name, email address, phone number, shipping and billing addresses, order details, account login (if you create an account), and any messages you send us. Payment card details are collected and processed securely by our payment provider — we do not store full card numbers.
• Information collected automatically. Device and browser type, IP address, pages viewed, links clicked, referring site, and similar usage data, gathered through cookies and similar technologies when you use our site.
• Information from third parties. Our payment processors, shipping carriers, and analytics or advertising partners may share information related to your orders, deliveries, or interactions with our ads.

How We Use Your Information

• Process, fulfill, and ship your orders, and manage returns and exchanges.
• Provide customer service and respond to your questions.
• Send transactional messages such as order confirmations and shipping updates.
• Send marketing emails when you've opted in — you can unsubscribe at any time using the link in any email.
• Operate, maintain, secure, and improve our website and product offering.
• Detect, prevent, and address fraud, abuse, and security issues.
• Comply with our legal, tax, and accounting obligations.

Cookies & Tracking Technologies

We use cookies, pixels, and similar tools to keep the site working, remember your cart and preferences, measure site performance, and — together with our partners — show you relevant advertising. You can manage cookies through your browser settings or our privacy preferences control. To opt out of the use of your information for targeted advertising, see "Do Not Sell or Share My Personal Information" below.

Who We Share Information With

We share personal information only as needed to run our business:

• Service providers who work on our behalf — including our ecommerce platform (Shopify), payment processors, shipping and fulfillment carriers, email and marketing providers (such as Klaviyo), customer-review and analytics tools, and IT and security providers.
• Advertising and analytics partners that help us measure performance and promote our store.
• Legal and safety purposes — when required by law, to enforce our terms, or to protect the rights, safety, and property of our customers, the public, or The Helmet Shop.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets.

We do not sell your personal information for money.

How Long We Keep Your Information

We retain personal information for as long as needed to provide our products and services, fulfill the purposes described here, comply with our legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or method of storage is completely secure, so we cannot guarantee absolute security.

Children's Privacy

Our site is intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

Your Privacy Rights

• Right to know / access. Request the categories and specific pieces of personal information we have collected about you, and how we use and share it.
• Right to delete. Request that we delete personal information we collected from you, subject to certain legal exceptions.
• Right to correct. Request that we correct inaccurate personal information we hold about you.
• Right to opt out of sale or sharing. Opt out of the "sale" of your personal information or its "sharing" for cross-context behavioral (targeted) advertising.
• Right to limit use of sensitive information. Where applicable, limit our use of sensitive personal information to what's necessary to provide our products and services.
• Right to non-discrimination. We will not discriminate against you — for example, by denying service or charging different prices — for exercising any of these rights.

Do Not Sell or Share My Personal Information

Like many online retailers, we use cookies and similar tools from advertising and analytics partners (for example, to measure performance and show relevant ads). Under some state laws, this activity may be considered a "sale" or "sharing" of personal information. We do not sell personal information for money, and we never knowingly sell or share the personal information of anyone under 16.

Global Privacy Control (GPC)

If you use a browser or extension that sends a Global Privacy Control (GPC) signal, we treat that signal as a valid request to opt out of the sale and sharing of personal information for that browser or device, where required by law.

How to Submit a Request

You can submit a privacy request through any of these methods:

• Online: the cookie / privacy preferences control or the contact form on this website.
• Email: sales@helmetshop.com — please include "Privacy Request" in the subject line.
• Toll-free phone: (800) 630-6434.

To protect your information, we may need to verify your identity before fulfilling a request to know, delete, or correct — typically by confirming details associated with your account or recent orders. We will respond within the timeframe required by applicable law (generally within 45 days, with an extension where permitted).

Authorized Agents

You may designate an authorized agent to submit a request on your behalf. We may ask the agent for proof of your written permission and may still ask you to verify your own identity directly.

Right to Appeal

If we decline to act on your request and your state's law provides an appeal right, you may appeal our decision by contacting us using the email above with "Privacy Appeal" in the subject line. We will respond to appeals within the period required by law.

More Information

For our general site and purchase terms, see our Terms of Use.

Contact Us

Questions about your privacy choices? Email us at sales@helmetshop.com or call (800) 630-6434. We're glad to help.